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What does the decrease in spending really mean?
The Wedding Report just published the numbers for the past year titled “2011 Wedding Cost Update 3.4% decrease from 2010 Spending”. Now before you collapse to the floor in agony, wondering how you will pay the bills if the wedding industry continues to experience drops like this, let’s take a closer look at the specifics...
read moreDefine your Bride – Then Create the Marketing that Appeals to Her
Most everyone spends a larger portion of their budget on marketing than they would like. There has been an explosion of places and ways to get your name out. It can be cost prohibitive to put an ad in every publication or participate in every bridal show. So how do you decide where to put..
read moreWhat Brides Remember about Their Vendors
During a recent holiday party that was attended by newly wed couples, I decided to play the niave Bride to Be and ask a few of the new Brides some questions. It felt a little undercover, but I wanted to find out what they remember after the wedding is over and life goes on. Here..
read more7 Tips to Bridal Show Booth Success
Ahhh The Elusive Bride. You know who I’m talking about….the bride that always has her smart phone in her hand, gathers her information from blogs, tweets, podcasts, Facebook and my favorite…word of mouth. Along with an overload of information and thousands of ever-changing mediums in which to consume it; you (as a wedding professional) and the bride are also attempting to..
read moreBridal Show Bewilderment
I have yet to do a survey that didn’t have a high percentage of brides that checked ‘overwhelmed’ when asked their opinion of a bridal show. Try for a minute to see the show thru their eyes. The newly engaged are thinking only of the wonderful personal wedding that they have either dreamed of since..
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How to Create an Attention Grabbing Email
Oh the joys of the world of email marketing. Even if you’re just using it for newsletters or one to two follow up emails to potential brides this is an area where you have to put just as much thought into it as you would a full blown marketing campaign. Everyone remembers a good advertising..
read moreFrom Kendall’s Desk – Creating a Facebook Welcome Page
One thing I know about myself is that I like trying new things and I like a challenge. So last Monday when Blossom told me to create the Welcome page for the Wedding Group’s Facebook site I thought “game on.” Did I know anything about html? No. Had I ever planned on learning about it?..
read moreBeing the Best isn’t Good Enough
Do you believe that the more you study, and learn the more successful you will be? You have heard it alright… Study, learn, practice and start a business. If you are really good at it the brides and groom with come in droves to buy your product or service! It simply isn’t true. The #1..
read moreIs your Facebook Page Making Sales for You?
Ever wondered how companies make money from their Facebook pages? Guess what? You can do it too, it’s actually pretty simple. Here are the top 10 things you should do to get your Facebook page working like an extra sales team and earn more sales and prospective sales for your company. I assure you, even..
read moreEveryone’s Buzzing about the Face Book Changes….
I have been reading all of the posts on your Face book pages about how frustrated you all are with the changes. Event the internet is aflame with the epic changes recently implemented. Opinions are flying around about the evolving platform – and some are claiming that marketers will have a harder job promoting their..
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